So where do pets fall into the picture when it comes to the holidays? Will Americans be taking Fido along with them on their travels? And for those playing host this year, are there any concerns about the family dog’s social skills around guests?

The Special Reports Team at CertaPet.com surveyed 1,000 U.S. dog owners to learn more about their Thanksgiving/Christmas travel and hosting plans as it pertains to their pets, and how they deal with any holiday hiccups that may arise. 

Holiday Travel Plans

Thanksgiving and Christmas tend to be the busiest travel times of the year, and recent reports suggest the 2023 holiday season in particular will be the busiest travel season ever. 

But it’s not just people hitting the roads for the holidays. 

In our survey of 1,000 U.S. dog owners, among those planning to travel for the holidays, a staggering 79% plan to bring their dog along with them.  

When asked why, 83% responded that they view their dog as a part of the family and therefore wish to include them. 

Other common reasons for bringing their canine companion along included concerns about the quality of care the dog would receive at a boarding facility or with a sitter (33%), the dog having separation anxiety and the owner not wishing to leave them on their own (29%), and the dog being a service animal or emotional support animal whose presence is needed at all times (21%). 

Men are more likely than women to bring their dog along on their holiday travels (55% vs. 45%), while those aged 35-44 had the highest percentage of Americans planning to embark on their holiday getaways with their dog right beside them (32%). Those aged 25-34 followed closely behind (31%). 

As for those planning to leave their pup behind this holiday season, it doesn’t seem to be without difficulty. 

Among these respondents, 59% admit they worry about whether or not their dog will feel anxious while they’re gone, while another 49% express concerns about their dog missing them. 

Other worries include whether their dog will be fed enough (28%), whether their dog will receive enough outdoor/walking time (26%), and whether their dog’s caretaker will have all the supplies they need to provide their animal companion with adequate care (24%). 

For those who may need to leave their dog with a sitter or at a boarding facility for the holidays, experts suggest the following tips to help make the right selection:

• Research and Recommendations: Start by researching local facilities or sitters. Ask for recommendations from friends, family, or your vet. Online reviews can also provide valuable insights.
• Visit in Person: If you’re considering a boarding facility, visit in person to check the cleanliness, safety, and overall environment. Look for spacious, clean kennels, secure fencing, and adequate play areas.
• Meet the Caretakers: Whether choosing a facility or an individual sitter, meet the caretakers. Observe how they interact with your dog and other animals. A good caretaker should be attentive, knowledgeable about dog behavior, and show genuine affection for animals.
• Check Credentials: Verify if the facility or sitter has the necessary licenses and certifications. Ask about their experience with dogs, especially if your dog has special needs or behavioral issues.
• Ask About Routine and Services: Inquire about the daily routine, including walk schedules, playtime, feeding, and sleeping arrangements. Ensure they can accommodate your dog’s specific needs, like medication or a special diet.
• Emergency Protocols: Ask about their procedures in case of an emergency. Ensure they have a plan for veterinary care if needed and that they can be easily contacted.
• Trial Run: If possible, do a trial run by leaving your dog for a short stay or having the sitter care for them for a day. This can help you gauge how well your dog adjusts and how the caretaker manages your pet. Then, pay attention to your dog’s behavior before and after the stay. Signs of stress or discomfort might indicate that the facility or sitter isn’t a good fit. Trust your instincts. If something feels off about a facility or sitter, it’s better to keep looking. Your dog’s well-being should be the top priority.
• Clear Communication: Once you identify the right boarding facility/sitter for your dog, ensure clear communication about your expectations and your dog’s needs. Provide detailed instructions regarding feeding, medication, or any behavioral quirks your dog might have.

Holiday Hosting Plans

Not everyone’s embracing the hustle and bustle of travel this holiday season. 

Some people will naturally stay home and play host for their loved ones. 

Unfortunately, while they may avoid the stress of travel, it seems there are other challenges to face when it comes to holiday guests and their dog. 

Among the 1,000 U.S. dog owners surveyed, 38% say their dog exhibits hyperactivity when there are guests in the home (including jumping on guests, running around the house, and/or urine marking), while 35% say their dog barks or howls excessively when guests ring the doorbell. 

Additionally, 1 in 7 dog owners say their dog exhibits anxiety (withdrawal, fearful behavior, etc.) during social gatherings in the home. 

When it comes to correcting these behaviors and alleviating their dog’s anxiety, the majority of dog owners (46%) turn to a good ol’ fashioned chew toy/bone to keep their dog occupied. Others keep their dog in another room when there are guests in the house (37%), use calming treats (37%), or exercise their dog before a social gathering to get excess energy out before an event (33%). 

If you’re planning on hosting a gathering this holiday season, experts provide the following tips to ensure your dog feels comfortable and safe at home:

• Provide a Safe Space: Designate a comfortable and quiet area for your dog away from the hustle and bustle. This could be a separate room with their bed, toys, and water. Familiar items like a favorite blanket or a piece of clothing with your scent can provide additional comfort.
• Exercise Before the Event: A good way to manage hyperactivity is to ensure your dog gets plenty of exercise before guests arrive. A long walk or play session can help burn off excess energy, making your dog calmer and more inclined to rest.
• Interactive Toys and Puzzles: To keep your dog occupied and mentally stimulated, provide interactive toys or puzzle feeders. These can be especially useful for dogs that need constant activity and can prevent them from seeking attention in disruptive ways.
• Consider Calming Aids: If your dog tends to be extremely anxious, consider using calming aids like calming treats or anxiety vests. In some cases, consultation with a veterinarian for anti-anxiety medication might be necessary.
• Post-Event Downtime: After the event, give your dog some downtime. A quiet evening or a gentle walk can help them settle back into their routine.

*The survey included in this report was administered online via the survey platform Pollfish on November 13, 2023 and included no less than 1,000 respondents.

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CertaPet surveyed 500 U.S. dog owners to learn more about their dog’s behavior during Halloween, especially as it pertains to certain seasonal activities that can often result in high stress or health dangers for dogs. 

See the results below, and learn how to keep your dog safe this Halloween.  

Halloween Candy 

Chocolate can be very dangerous to dogs, and Xylitol, an artificial sweetener found in some candies, can be especially deadly. 

According to a recent online survey of 500 U.S. dog owners, more than a third of dog owners (35%) have caught their dog trying to eat chocolate around Halloween time. 

The experts at CertaPet present the following tips to keep pets safe from Halloween candy:

• Elevated Storage: Store all Halloween candy in high cupboards or on high shelves that your dog cannot access, even when standing on their hind legs. Remember, some dogs can be quite adept at climbing, so ensure the storage spot is truly out of reach.
• Sealed Containers: If you have candy in bowls for trick-or-treaters, consider using containers with tight-fitting lids when not actively handing out treats. This can prevent your dog from sneaking a snack when you’re not looking.
• Educate Children: Make sure children understand the dangers of feeding candy to pets. They might be tempted to share their haul with their furry friend, so it’s essential they know which foods are harmful.
• Immediate Clean-Up: After trick-or-treating, ensure that all candy bags are picked up and stored away immediately. Children might accidentally leave bags on the floor or within a dog’s reach, so a quick sweep of the area is a good idea.
• Trash Precautions: When disposing of candy wrappers, ensure that the trash can has a secure lid. Dogs might be tempted by the scent and rummage through the garbage, ingesting wrappers in the process.
• Monitor Behavior: Even with precautions, there’s always a chance your dog might ingest something they shouldn’t. Keep an eye on them for any signs of distress, such as vomiting, diarrhea, rapid breathing, increased heart rate, or seizures. If you suspect they’ve consumed candy, especially chocolate or anything containing xylitol, contact your vet immediately.
• Safe Alternatives: If you want your dog to join in the festivities, consider buying or making dog-safe treats. This way, they can have a special snack while everyone else enjoys their candy.

If you find your dog eating chocolate or suspect that they may have eaten chocolate, call your veterinarian or local veterinary ER clinic immediately. Chocolate toxicity can lead to vomiting, diarrhea, seizures, tremors, and even internal bleeding.

Halloween Guests

Halloween can also be a stressful time for dogs because of the number of strangers coming to the door throughout the evening. 

More than a quarter of dog owners (28%) say their dog barks and/or howls excessively when trick-or-treaters ring the doorbell, and more than 1 in 6 dog owners (17%) say their dog exhibits other signs of anxiety (such as withdrawal, fearful behavior, running away, etc.) in response to the same. 

To combat this anxiety, 43% of dog owners use calming treats to keep their dog relaxed, while 44% rely on a chew toy or bone to keep their dog occupied. Nearly 1 in 5 dog owners (19%) also play calming music to help their dog manage anxiety. 

CertaPet offers the following tips to help dog owners keep their canine companion comfortable and safe this Halloween: 

• Safe Space: Create a quiet, comfortable space for your dog away from the front door. This can be a room with their bed, toys, and some soft music or white noise. This will help shield them from the constant doorbell ringing and excited shouts of trick-or-treaters.
• Distraction: Provide your dog with a new toy or a treat-dispensing puzzle to keep them occupied. This will not only distract them from the noise but also give them a positive association with the evening’s activities.
• Identification: Ensure your dog has a collar with an ID tag and, if possible, a microchip. With the frequent opening and closing of doors, there’s a risk your pet might dart out. Proper identification can help them get back to you faster if they get lost.
• Desensitization: If your dog is particularly anxious, consider desensitizing them to the sound of the doorbell or knocking in the weeks leading up to Halloween. Play the sounds at a low volume and reward your dog for staying calm, gradually increasing the volume as they get more comfortable.

Halloween Costumes

Finally, not all dogs enjoy dressing up for festivities. In fact, 1 in 5 dog owners surveyed say they don’t plan on dressing their dog up for Halloween. When asked the reason why, 48% stated their dog doesn’t like wearing costumes. 

While dressing up pets can be a delightful part of Halloween, their comfort and safety should always come first. CertaPet offers the below guide on ensuring a dog’s costume is safe, along with alternatives for dogs who aren’t fans of dressing up:

Checking the Safety of a Dog’s Costume:

• Fit: Ensure the costume fits well. It shouldn’t be too tight or too loose. A tight costume can restrict movement and cause discomfort, while a loose one can get caught on objects or cause the dog to trip.
• Breathing: Check that the costume doesn’t press against the dog’s throat or restrict their airways. They should be able to breathe easily and bark without any hindrance.
• Vision and Hearing: Costumes shouldn’t cover the dog’s eyes or ears unless they’re made of a very thin, breathable material. Obstructing these senses can be disorienting and stressful for them.
• Easy On and Off: The costume should be easy to put on and take off. If you’re struggling to dress your dog, it’s a sign that the costume might not be a good fit or that your dog is uncomfortable.
• Check for Small Parts: Ensure there are no small, easily detachable parts that your dog could chew off and swallow, such as buttons or tassels.
• Material: The fabric should be non-irritating to your dog’s skin. Avoid costumes with rough edges or internal tags that might cause itching or discomfort. Additionally, consider whether or not the costume’s material may cause your dog to feel overheated, especially when it comes to dog breeds with already thick coats. 

Alternatives to Full Costumes:

• Bandanas: A festive bandana can be a simple and comfortable way to dress up your dog without the constraints of a full costume.
• Collar Charms: Attach a Halloween-themed charm or pendant to your dog’s collar for a subtle touch of festivity.
• Decorative Collars: Swap out their regular collar for one with a Halloween design.
• Hats or Headbands: Some dogs might tolerate a light hat or headband. However, always ensure it’s not too tight and doesn’t obstruct their vision or hearing.
• Themed Toys: If your dog isn’t keen on wearing anything, you can still get them in the Halloween spirit with themed toys like pumpkin squeakers or ghost plushies.

Remember, the most important thing is your dog’s comfort and well-being. If they show any signs of distress or discomfort, it’s best to skip the costume altogether and opt for a more relaxed way to celebrate.

*The survey included in this report was administered online on October 10, 2023 through the survey platform Pollfish and included no less than 500 respondents.

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The holiday season is fast approaching. Jet-setting on holiday get-aways with our family is in order, and when we say family, we mean the whole family––pets included. But which vacation spots are the most ideal when we’re traveling with our furry BFFs? CertaPet analyzed pet-friendly listings on Airbnb to find out.

Using the “pets allowed” filter on Airbnb, we tallied the number of pet-friendly Airbnb listings in 100 destination cities across the U.S., specifying check-in and check-out dates between Christmas and New Year’s Day, to find the travel destinations with the most pet-friendly Airbnbs this holiday season. We also scraped the average nightly price of Airbnbs in each city, to uncover where holiday travelers can book the cheapest, pet-friendly Airbnb during this time frame. 

So which destination cities have the most budget-friendly Airbnbs that are perfect for our canine travel companions? Will it be Boulder, Montauk, Kennebunkport, or other vacation spots? Read on to see how the results shake out!

Which Travel Destinations Have the Most Pet-Friendly Airbnbs?

First, we looked at the number of pet-friendly Airbnb listings between Christmas and New Year’s in each city per 100,000 people––taking each city’s population into account.

One of the Pacific Northwest region’s best-kept secrets just an hour and a half west of Portland, Cannon Beach, OR, took the top spot on our list! Cannon Beach is famous for Haystack Rock, a rich food scene, art galleries, and now, apparently, an abundance of Airbnbs where pets are welcome. Cannon Beach had 88 pet-friendly Airbnb listings (which chalks up to almost 6,000 per 100,000 people). For a population size under 1,500 people, this is a significant number of listings.

Other destination cities rounding out our top five are Lake of the Ozarks, MO, Gatlinburg, TN, Telluride, CO, and Tybee Island, GA––each with 2,500+ Airbnb listings per 100,000 people.

For a comprehensive look at Airbnbs in all 100 cities, we also took a look at the total number of pet-friendly Airbnb listings between Christmas and New Year’s in each city, overall––leaving population out of the equation. 

In this instance, Cape Cod, MA reigns supreme with 287 pet-friendly Airbnb listings during the designated time frame––not too shabby for a population size of 228,996 people. Every holiday season, Bostonians flock to Cape Cod for a majestic wintertime escape at the beach, and with this many pet-friendly stays at travelers’ fingertips, it’s no surprise why. 

Miami Beach, FL, Asheville, NC, Nashville, TN, and Charleston, SC also landed top five spots on this list. Many of these cities are notorious dog-loving destinations! Both Miami Beach and Asheville had 285 pet-friendly Airbnb listings between Christmas and New Year’s. The art deco-themed South Beach is known for its pet-friendly accommodations, from boutique hotels to Airbnb stays, so it’s no shocker this beachfront holds a strong position in the top five. 

The city we were surprised to see in the top five was the Appalachian mountain town, Asheville, NC, bordering the Blue Ridge Parkway. 285 stays is a shockingly-high number of pet-friendly Airbnb listings for a population size under 100,000 people. With a number of dog-friendly mountain trails and outdoor excursions, we suppose it makes sense that Asheville’s Airbnb scene is a puppy paradise!

Which Travel Destinations Have the Cheapest Pet-Friendly Airbnbs?

Lastly, we looked at the average nightly price of Airbnb listings in all 100 cities between Christmas and New Year’s. Aspen, CO ranks as the #1 most expensive city with the average price of Airbnbs hovering above $1,200 per night this holiday season. Aspen as a travel destination is recognized as the height of luxury for skiers and mountain lovers, alike; so, it’s no surprise that pet-friendly Airbnbs are pretty pricey in this area.

Montauk, NY, Shelter Island, NY, Key West, FL, and Lake Tahoe, CA follow as the most expensive cities for a pet-friendly Airbnb. In contrast, the three cities with the least expensive Airbnb listings this holiday season are Cheyenne, WY, Oklahoma City, OK, and Omaha, NE. You’ll have an easy time finding an Airbnb that will welcome your pet for under $125 in these areas. 

Tips For Traveling With Pets

Now that you know where the most pet-friendly Airbnb listings are located around the U.S., it’s time to start planning your trip with your furry friend(s). Here are some quick, pro tips for traveling with your pets!

• If flying, book with a pet-friendly airline. Research their pet policies and any restrictions well in advance. Booking a direct flight, purchasing a pet carrier, and talking with your veterinarian before you board are all factors to consider. 
• Consider an alternative to air travel. Driving, taking the train, or flying privately are all options for when you’re avoiding the airways. 
• Create a packing list for your pets. ID tags, medications, vaccinations records, and a first aid kit are all items to consider along with the day-to-day essentials like food, leashes, harnesses, water bowls, poop bags, and litter boxes.

Oftentimes, the holiday season can be filled with anxiety or stress. If you or someone you know suffers from anxiety, CertaPet can help connect you to a consultation for a psychiatric service dog or emotional support animal to help support your mental wellness. 

Methodology

The 100 cities analyzed in this study were pulled from PureWow’s, “Top Vacation Spot in Every U.S. State” and Travel Pulse’s, “Every State’s Best Travel Destination.” 

For each city, we searched the number of Airbnb listings with the following dates and filters applied:

• Check-in date of December 26, 2021, and check-out date of January 2, 2022, to represent holiday travel between Christmas and New Years
• Applied the filter “entire house” for each search. Most travelers want a space of their own without having to share with others.
• Applied the filter “pets allowed” to indicate a pet-friendly Airbnb
• Applied the filters of at least 1 bed and at least 1 bathroom. These items are necessary for an overnight stay.

Lastly, Airbnb calculates an “average nightly price” for each city search conducted, with the filters applied. 

The post U.S. Cities with the Most Pet Friendly Airbnb Listings appeared first on CertaPet®.

What is Seasonal Depression?

With chilly temperatures and shorter days often comes lower serotonin levels and changes in mood, due to seasonal depression, or seasonal affective disorder (SAD) as it’s formally known. What is seasonal affective disorder? It’s commonly described as the “wintertime blues,” where depression or mood shifts can occur from changes in the season. In some, seasonal depression can cause symptoms like low energy, sluggishness, or difficulty concentrating. In others, it can mean weight gain, oversleeping, and feelings of hopelessness. 

According to Mental Health America, nearly 5% of Americans experience seasonal affective disorder (SAD) in any given year. But humans are not the only ones impacted by seasonal changes. Our fluffy friends can also experience their own form of wintertime sadness––canine seasonal affective disorder, which can cause lethargy or withdrawal in our pups during the frigid, winter months. 

So where in the U.S. do residents and their pups suffer from this seasonal funk the most? The CertaPet team investigated. We turned to Google Trends search data to uncover which states were Googling terms like “seasonal depression,” “seasonal affective disorder,” and even, “dog depression” most during the months of October 2020 through March 2021. We also looked at climate data from the National Oceanic & Atmospheric Administration (NOAA) to uncover which states experience the most severe cold temperatures and the lowest amount of sunlight during the winter months. 

We compiled these data points for all fifty states and ranked them to uncover which states’ residents and their pups are most (and least) susceptible to seasonal depression. 

In addition to seasonal depression, our nation is currently undergoing a mental health crisis, spurred by the pandemic. Google searches of specific mental health conditions like anxiety and PTSD soared in 2020. For this reason, we wanted to uncover which mental health conditions people were Googling most over the past year, both nationwide and on a state-by-state basis. 

Read on to find out what seasonal depression looks like in your state.

Methodology

We considered five ranking factors to determine the U.S. states that are most and least susceptible to seasonal depression. Each of the five factors was graded on a five-point scale, with a score of five representing the most favorable conditions. We determined each state’s score from the total of its individual factor scores, which were weighted according to their impact on seasonal depression in both people and pets. The sum of these weights is 10, which creates a total possible state score of 50.

The five ranking factors are listed below with their respective weights and source data:

1. Search volume of the term “seasonal depression” from 10/1/2020 – 2/28/2021

• Weight: 2.00
• Source:  Google Trends

2. Search volume of the term “seasonal affective disorder” from 10/1/2020 – 2/28/2021

• Weight: 2.00
• Source: Google Trends

3. Search volume of the term “dog depression” from 10/1/2020 – 2/28/2021

• Weight: 2.00
• Source: Google Trends

4. The average percentage of sunshine during the winter months

• Weight: 2.25
• Source: National Oceanic & Atmospheric Administration (NOAA)

5. The average temperature (in Fahrenheit) during the winter months 

• Weight: 1.75
• Source: National Oceanic & Atmospheric Administration (NOAA)

For the search volume ranking factors, Google Trends has a search volume index from 0 – 100, where 0 = lowest search volume, and 100 = highest search volume during a designated time period. 

For the average percentage of sunshine ranking factor, winter months include December, January, and February. The percentage of sunshine during these months measures the percentage of time between sunrise and sunset that sunshine reaches the ground. The averages are derived from multiple decades of weather measurements. 

For the average temperature ranking factor, the temperatures are state-wide averages calculated from temperatures recorded during the months of December, January, and February.

Analyzing Seasonal Depression State-by-State

With a state score of 40.68 out of 50, Hawaii is the state least susceptible to seasonal depression according to our ranking. In Hawaii, the percentage of time between sunrise and sunset that sunshine reaches the ground during the winter months is 65%, which is significantly above average. The US average is 49.3%. 

Additionally, the average temperature during the winter months in Hawaii is a comfortable 67.4 degrees. Again, far more ideal than the U.S. average temperature of 32.2 degrees during the winter months. Further, the search volume of seasonal depression terms is low across the board, indicating this isn’t necessarily a topic that residents in the Aloha State are Googling frequently. 

Missouri, Florida, and Arizona follow as the next states least susceptible to seasonal depression with state scores hovering above 39 out of 50 for each state. 

At the other end of the spectrum, Alaska and Ohio are the states most susceptible to seasonal depression with scores of 19.58 and 19.97, respectively. Alaska’s average temperature during the winter months is just above freezing at 2.6 degrees, while its average percentage of sunshine during the winter is only 34%. What’s more, search volume for the term “seasonal affective disorder” was 88––notably high in comparison to other states.

In Ohio specifically, search volume for the term “seasonal depression” was 100––the highest of all 50 states. To boot, its average percentage of sunshine during the winter months is only 36% and its average temperature is a chilly 29.5 degrees. Minnesota and Montana followed as states most susceptible to seasonal depression with state scores of 21.68 and 22.08, respectively.

From there we were able to determine the correlation between the percentage of sunshine and Google search volume of the term “seasonal depression” on a state-by-state basis. When we zoom in on these two factors, we can see that Ohio residents are experiencing the wintertime blues most, followed by Michigan, Maryland, Vermont, and Alaska. Meanwhile, with high average percentages of sunshine and low search volume of the term “seasonal depression,” sunny states like Arizona, California, and Nevada are far less susceptible to seasonal mood swings.

The Top-Searched Mental Health Conditions Across the US

Into year two of a pandemic, mental health concerns caused by chronic stress have cropped up around the US. We pulled a list of common mental health conditions and disorders, mapped out by the National Alliance on Mental Illness (NAMI), and ran each term through Google Trends in order to find the most searched mental health condition in each state and nationwide over the past 12 months. 

Insomnia is the most Googled mental health condition by far, top-searched in 20 states, predominantly in the Southeast, Southwest, & Northeast regions of the US, followed by ADHD, top-searched in seven states, and bipolar disorder, top-searched in six states.

Seasonal Depression in People and Pets: Final Thoughts

That wraps up our study on seasonal depression in America. For pet parents, at least we know that when seasonal depression strikes, we’ll have our fur babies nearby to help lift our spirits and bring joy to our day-to-day lives. And if you or someone you know suffers from depression or anxiety, CertaPet can help connect you to consultation for a psychiatric service dog or emotional support animal to help support your mental wellness.  

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Much of the stigma surrounding mental health topics and talking openly about mental health has been lifted in the last couple of years. With the political, economic, and environmental unrest of the past year and a half, mental health awareness is top of mind. Many Americans feel more comfortable with straightforward communication about their mental and emotional health. 

While massive strides are being taken to destigmatize mental health and allow it to be openly discussed, it remains a pervasive issue across the United States. So are there areas where the mental health crisis is particularly prominent? Is your state unusually embattled with mental health and emotional concerns? We at CertaPet decided to find out.

Methodology

The scope of this study can’t possibly harness all of the factors and variables that contribute to the organic and nuanced state of mental health across the country, but we can use one metric to ground our analysis and generally understand how the toll of poor mental health affects residents across the country. 

To do this, we focused on poor mental health days. Self-reported by state residents, poor mental health days document the average number of days that residents consider to be mentally unhealthy during a period of 30 days.

We pulled the number of poor mental health days from every U.S. state using publicly available data from County Health Rankings. Then we determined the states and cities where the average number of poor mental health days per month is the highest and lowest.

The Rate of Poor Mental Health Days by State

Our results showed that, nationally, Americans face an average of 4.2 poor mental health days every month—almost enough to round out a full workweek. This number varied from state to state, with the lowest being 3.5 days and the highest being 5.8 days. This means that the highest and lowest rate of poor mental health days per month is just 2.3 days apart, indicating that the country as a whole is suffering at a similar level.

While states with more poor mental health days tended to be on the eastern side of the U.S., there were no particularly strong geographical findings in our data. West Virginia claimed the highest number of poor mental health days with 5.8 per month on average, while Arkansas and Tennessee came in second and third, reporting 5.3 and 5.2 a month respectively. Kentucky, Maine, and Louisiana were not far behind at 5.0 per month. Other states with high numbers of poor mental health days included the likes of Alabama, Ohio, Oklahoma, Oregon, and Mississippi.

Because there wasn’t a big difference among the average number of poor mental health days by state, we decided to drill in deeper and look at the same data in the 50 most populous cities.

The Rate of Poor Mental Health Days by U.S. City

Use the interactive table below to explore the dataset for yourself. Hover over each pinpoint to view the average number of mental health days in a 30-day period for that city.

Final Thoughts

While we can’t hope to portray the extent of the mental health crisis with a single metric, it did allow us to get a glimpse into some of the consequences it causes in every U.S. state. We saw that the issue of mental health is widespread across the country with little variation in the average of poor mental health days in each state and the largest cities.

The reasons for this are too many to count and the best thing to do is normalize mental health issues through public discourse. It is also important to understand that help comes in many forms, such as through animal assisted therapies. We provide education and resources on how an emotional support animal or psychiatric service dog could be part of your ideal care plan and help to support your wellbeing.

The post Analyzing Poor Mental Health Days Across the U.S. appeared first on CertaPet®.

Fido is not just a pet––he’s family. Of course, we want our canine companions to join the fam on every vacation, but more often than not, there are cases where our furry family member(s) simply can’t come. Alas, not every trip is pet-friendly. As a result, one of the most common questions for vacation-bound pet parents remains: who on earth is going to watch my dog? 

At CertaPet, we know how stressful it can be to leave your pup behind. We also know that it’s no easy feat, finding the best possible care for them without breaking the bank. Many turn to platforms like Rover.com in order to book trusted, vetted pet sitters, but these costs can vary quite a bit depending on your location. Thus, CertaPet dove into the costs of boarding your dog at a sitter’s home vs. hiring a dog sitter to come to your own home in the 50 most populous cities around the U.S.

Methodology

We used Rover.com to collect data on the cost of boarding vs. hiring a dog sitter. Rover.com defines boarding and sitting as follows:

Boarding: Your dog stays overnight in a dog sitter’s home

Sitting: A dog sitter stays overnight with your dog in your home

On Rover.com, we searched the costs of boarding vs. sitting for one medium-sized dog (16-40lbs) in 50 of the largest U.S. cities and collected the average cost of the first 20 listings. We used the nightly cost of boarding vs. sitting on Rover.com to calculate an overall annual cost, based on a standard two weeks of paid vacation time.

Read on to find out how much boarding and dog sitting costs in your area!

Where Do You Save the Most by Boarding Your Dog? 

Out of 50 of the largest cities, 10 came out on top for saving the most annually from boarding vs. sitting, based on a two-week vacation. Two cities claimed the top two spots by having an annual savings of over $300 each! Philadelphia landed the number one spot for saving $336.70 per year by boarding vs. sitting, and Los Angeles came in second place for saving $335.30 per year. Atlanta, San Francisco, Tampa, and St. Louis are all in the $200 club, and Denver, Detroit, Houston, and Providence all have annual savings between $180-$200. 

Overall, every city shows some amount of savings for boarding over sitting except for one, Minneapolis. In Minneapolis, the average cost to board your furry friend in a sitter’s home matches the cost of a pet sitter watching your pup at your house; so, Minneapolis folks should take advantage of Rover’s “sitting” option, where your dog can be cared for in a familiar environment.

Averaging $30.45 per night, Oklahoma City has the cheapest rate for boarding your pooch at a sitter’s house. St. Louis, Jacksonville, and Memphis also offer low rates, all under $32 per night. New York has the highest cost per night for boarding your canine pal at $61 per night. Averaging $59.25 per night, boarding is pretty steep in both San Jose and San Francisco as well. 

Let’s face it though, sometimes comfort is worth paying a little extra. If you would prefer that your dog stays in the comfort of your own home with a sitter, there are a few cities where your pup can do so cost-efficiently. Indianapolis is the cheapest city in the U.S. for hiring a pet sitter at $36.45 per night on average. 

Other cities where you can hire a sitter for under $40 per night include Louisville, Memphis, Kansas City, and Virginia Beach. San Francisco, Los Angeles, Philadelphia, and New York hold the highest nightly costs for a pet sitter, with each averaging anywhere from $70-$80 per night. 

When considering the annual cost of boarding your furry family member, again, Oklahoma City has the cheapest rate. In Oklahoma City, boarding your dog for two weeks out of the year would cost $426.30. NYC is a different story. The average annual cost of boarding your pup in New York City is $847. San Jose and San Francisco tie with the second most expensive cities to board your dog at $829.50 each year. 

San Francisco also has the heftiest average annual cost of hiring a dog sitter into your home with a price tag of $1,108 each year. Los Angeles is the second most expensive city, setting dog parents back $1,005 each year.

Full Data

Interested in diving deeper into the numbers? We’ve compiled the nightly cost of boarding vs. pet sitting for all 50 U.S. cities analyzed into the interactive data table below. Search for the city you call home or click on the heading of each column to sort by that category! 

The post The Cost of a Dog Sitter in Cities Around the U.S. appeared first on CertaPet®.

Highlights:

• 30% of Americans say they’re concerned they’ve spent too much time on the internet during the pandemic.
• 28% say social media has had a negative impact on their mental health during the pandemic. 
• 40% of Americans have sought out online counseling during the pandemic for pandemic-related issues such as anxiety (39%), social isolation (38%), and depression (34%).  
• 34% of Americans saying their streaming service has been highly essential during the pandemic.
• 25% of Americans say the internet has been one of the largest contributing factors to their happiness during the pandemic.

When the World Health Organization declared COVID-19 a public health emergency back in January 2020, few could fathom just how much life would change. Within weeks, however, countries instituted lock-downs, curfews, and social distancing mandates as the world scrambled to stay ahead of the virus. 

Throughout 2020 and into 2021, Americans and others the world over needed to adopt new ways for staying in touch with family and friends, whether through online video chats or social media. With this change in lifestyle came new ways for working as well, as millions began to operate out of home offices and make use of virtual conference platforms like Zoom and instant messaging apps like Slack. 

None of this would be possible, of course, without the internet, which may explain why internet use skyrocketed by 50-70% in the immediate wake of pandemic lockdowns. What impact has this increased usage had on mental health in America? The CertaPet team surveyed 400 Americans to learn more about their internet use behavior and how it has impacted their mental health during the pandemic.  

Increased Internet Use During the Pandemic

Unsurprisingly, internet use increased during the pandemic, as Americans turned to video conferencing, social media, and other apps as a way to stay connected to the world. However, for many, that connectivity may have veered into excess. According to our survey, 30% of Americans say they’re concerned they’ve spent too much time on the internet during the pandemic.

Is too much time on the internet a bad thing? The internet has become such a staple of American life. We use it for work, for school, and for social interaction. However, how does this constant use impact our mental health? For some, the impact hasn’t been a positive one, given that 18% of survey respondents say the internet has had a negative impact on their mental health during the pandemic.

What are the reasons for this negative impact?

According to 28%, the source comes from social media. A quarter of Americans say their daily social media use has increased by 1-2 hours. With that increase, however, has come exposure to triggering content. 

For instance, 29% of Americans say pictures of family and friends that are missed are the cause of social media’s negative impact on their mental health, while others cite reading pandemic-related news/comments (28%) and reading political news/comments (25%) as the culprits. 

But it’s not just social media that’s affecting Americans in the age of social distancing, facial coverings, and quarantine. The pandemic has changed our lives in countless ways. For many, that has meant saying goodbye to a loved one. For others, it’s resulted in limited social interactions that have resulted in isolation and loneliness. The economy has taken a significant hit as a result of COVID-19, and millions have lost their jobs during the pandemic. Others are also juggling working from home with helping at-home children enrolled in virtual classes. Needless to say, Americans are shouldering more stress than usual. In June 2020, according to the CDC, 40% of U.S. adults reported elevated adverse mental health conditions associated with COVID-19.  

It’s no surprise then that 40% of Americans have sought out online counseling during the pandemic for pandemic-related issues. Survey respondents reported experiencing issues such as anxiety (39%), social isolation (38%), and depression (34%). 

According to Google Trends, searches for online counseling surged in April 2020, and the search term ‘online counseling’ has a monthly search volume of 22,000 globally, according to SEO platform ahrefs.com. Popular platforms like BetterHelp and Talkspace have improved access to a licensed mental health professional by enabling Americans to speak with a counselor right from the comfort of their own home. 

Other methods of therapy have surged in popularity as well during the pandemic, such as cow hugging, and many have turned to the love of an emotional support animal or psychiatric service dog to help them cope during the age of quarantine.

However, there are additional coping mechanisms Americans have turned to in addition to online counseling, with 34% of Americans saying their streaming service has been highly essential during the pandemic. In fact, 53% of survey respondents say they’ve used their streaming service more during the pandemic, with nearly a quarter streaming 1-5 more hours of content per week and 21% streaming 6-10 more hours of content per week. 

Why have so many Americans turned to streaming platforms during the pandemic? Simply put, entertainment, such as that provided by streaming platforms like Netflix, Hulu, and Disney Plus, offer an escape from the stress and pressures of daily life. A 2013 Netflix survey found that 76% of respondents viewed binge-watching as a welcome refuge from the world. 

Dr. Renee Carr, Psy.D, a clinical psychologist, says Americans’ enjoyment of binge-watching is due to a chemical process in the human brain. “When engaged in an activity that’s enjoyable such as binge watching, your brain produces dopamine,” she explains. “This chemical gives the body a natural, internal reward of pleasure that reinforces continued engagement in that activity. It is the brain’s signal that communicates to the body, ‘This feels good. You should keep doing this!’ When binge watching your favorite show, your brain is continually producing dopamine, and your body experiences a drug-like high. You experience a pseudo-addiction to the show because you develop cravings for dopamine.”

Given the elevated stress levels Americans have experienced during the pandemic, this chase for the feel-good chemical dopamine is understandable. 

Benefits of the Internet During the Pandemic

Despite the negative impact on mental health some Americans have experienced in relation to internet use, for others, the internet has been a much-needed outlet. Indeed, a quarter of Americans say the internet has been one of the largest contributing factors to their happiness during the pandemic. The internet’s ability to allow Americans to stay in touch with family and friends is viewed as one of its most important benefits during the pandemic by 59% of survey respondents, as has the ability to access information about the pandemic (42%) and the ability to shop online (40%). 

Final Thoughts

As Americans continue navigating the pandemic, the internet will most likely continue to play a significant role in day-to-day life. However, while the internet brings with it many benefits such as the ability to remain in touch with loved ones, stay up to date with news, and indulge in online shopping as a way of avoiding in-store crowds, for many, too much internet use may negatively impact mental health. 

For these individuals, it’s worth adopting other activities and coping strategies as to avoid relying too much on the internet as a crutch. A new hobby, for instance, can be a fulfilling preoccupation during the pandemic, as can enjoying social connections with friends and family members or savoring the companionship of an animal. And for those who could use a listening ear to deal with anxiety, stress, or other issues, online counseling can be a life-changing resource that offers support, guidance, and compassionate care.

This online survey ran via Pollfish on July 27, 2021, with no less than 400 respondents. 

The post The Impact of the Internet on Mental Health During the Pandemic appeared first on CertaPet®.

Who Really Has Separation Anxiety: Dogs or Dog Parents?

It’s safe to say that most of us spent more time at home in 2020 than ever before. From offices transitioning to remote work, to restaurants opting for curbside pickup, COVID-19’s ravaging impact left us all largely confined by the walls of our homes. Yet, while the world was kept apart, we were brought together with our beloved pets.

If our canine pals could talk, we’re certain they would say that 2020 was the best year ever. Skyrocketing rates of pet adoptions, a seemingly endless amount of walks, and their humans at home 24/7? Sounds like a puppy paradise!

Dogs quickly became accustomed to having their owners nearby. But, as the world slowly returns to normalcy this year, will it be man or “man’s best friend” that suffers from separation anxiety most?

At CertaPet, dogs are more than pets: they’re our best companions. So, we decided to take a look into how both American dog parents and their furry friends are dealing with separation anxiety as they return to the office, traveling, and other social events in 2021. CertaPet surveyed over 2,600 American dog parents across all 50 states from June 23 – July 14, 2021, to determine the following:

• In which states are owners and their pups experiencing separation anxiety most?
• When it comes to Fido’s separation anxiety, which are the most common behaviors & remedies?
• How does separation anxiety impact things like relationships, canceling plans, or returning to the office?

Read on for separation anxiety statistics and to see what we uncovered!

States With the Most Separation Anxiety: In Dogs & Dog Parents

First, we decided to take a look at which states have the most anxious dogs and dog parents. We asked respondents to rate their anxiety when separated from their dog on a scale of 1 to 5 (where 1 = less anxious and 5 = more anxious). Then, we asked respondents to rate their dogs’ anxiety when separated from them. Based on responses, the national average anxiety rating is 2.9 for dog owners and 3.9 for dogs. Thus, across the U.S., our pooches are feeling significantly more anxious than we are. 

As far as humans go, Arizonians feel the most anxious when separated from their fur babies. Dog owners in this state have a national anxiety rating 13% higher than the national average. New York followed closely behind, with a rating 11% higher than the national average. At nearly 9% higher than the national average, Virginia and Maryland tied for the third-highest anxiety ratings.

These results differ when viewed from the perspective of our canines. Dogs in Colorado feel more anxious than dogs in any other state when separated from their parents at a rate of 5.58% above the national average. Floridian dogs have the second-highest separation anxiety levels, with scores nearly 5% above the national average.

Separation Anxiety By the Numbers

If your dog exhibits signs of anxiety the moment you step out the door, they’re not alone: over three-fourths of American dogs experience separation anxiety, according to survey responses. On the other hand, if you’re the one that gets anxious when you close the door on your sweet pup’s sad eyes, that’s normal, too. Nearly half (47%) of Americans experience separation anxiety from their dogs. On average, Americans are willing to leave their dogs alone for a maximum of 6.7 hours per day – an interesting finding given the typical workday is eight hours!

Fido’s Separation Anxiety: Most Common Behaviors & Remedies

There are numerous tips and tricks to combat separation anxiety in dogs, and exercise is the most popular remedy. 46% of American dog owners use exercise as a means to calm their anxious pup. Interactive toys are another popular method, with 39% of dog parents using this mental stimulation to keep their dogs’ nerves in check.

Sometimes, separation anxiety remedies just aren’t enough to keep your dog from engaging in anxiety-driven behaviors. The most obvious (and most common) sign of separation anxiety in dogs is excessive barking or howling. Over half of American dog owners say that their dog makes these noises when left alone. Other popular separation anxiety behaviors in animals include urinating or defecating indoors (24%) and destruction of objects (nearly 23%).

Fido’s Separation Anxiety: Relationships & Remote Work

Let’s not forget that humans experience separation anxiety, too. While we don’t typically howl or chew on objects when we leave our dogs (at least, we would hope not), there are certain behaviors that many of us would change to accommodate our dogs. Many Americans put their dogs before their romantic relationships. Over one-third of dog owners feel that their dog is more important than their significant other, and a whopping 70% would end a relationship if their partner wouldn’t allow their dog around as often as they wanted!

41% of dog parents admit to canceling plans with friends because they could not bring their dog. No pet-friendly venues? No dice! What’s more, almost 70% of dog owners would prefer permanent remote work for the sake of their dog’s wellbeing. Perhaps the tight-knit owner/pup bond is contributing to the massive growth of full-time remote workers across the U.S.

Wrap Up

There’s something remarkable about the bond between a dog parent and their fur baby. As we slowly return to the office and transition back to our pre-pandemic lifestyles, it may be harder than ever to leave your dog behind.

Here’s a few practical tips for alleviating separation anxiety in dogs:

• Consider remote tools like a Furbo or a treat-dispensing toy, if you’re anxious about how your dog will behave when you’re not at home
• Contact a local dog trainer to help with anxiety-induced behaviors in your dog
• Consider trying a CBD treat or supplement to help calm your dog
• Stick to a routine with your dog, which can provide them with both structure and the knowledge that their needs will be met

Separation anxiety is common among dogs and humans alike. If you or someone you know suffers from anxiety, CertaPet can help connect you to a licensed mental health professional, who can provide you with a consultation for a psychiatric service dog or emotional support animal to help support your mental wellness.

The post Separation Anxiety in Dogs & Dog Owners in 2021 appeared first on CertaPet®.

It’s no secret that the events of 2020 dredged up a slew of uncomfortable feelings like fear, sadness, anxiety, and stress for many Americans. It’s fair to say that collectively, America’s mental health has been drained from battling the deadly COVID-19 virus. Compounding things, increased isolation has prevented us from finding outlets to speak about mental health issues and seek professional help.

The deterioration of mental health in America, exacerbated by the pandemic, has prompted a new (but tired) wave of advocacy for de-stigmatization, improved access to care, and open dialogue around the unseen suffering that so many face but are afraid to admit. What’s more, this isn’t the first time Americans have cried out for the betterment of the country’s broken mental health care system.

Mental health in America has been dogged by a nightmarish history of failure. Patients have been cast aside, either in prisons, institutions, or the streets. Unsafe and controversial procedures have been attempted on unwilling or unassuming patients. Medications have had mottled results and been priced far out of reach of the average consumer. The public has cast an unapproving eye on those with illnesses they can’t control.

Thankfully, over the years, mental illnesses have slowly become more supported and understood. However, we still have a long way to go. From criminalization of mental health to mounting costs for prescriptions and therapy, roadblocks remain between Americans in mental decline and the help they need—whether it be an emotional support animal, a life-altering medication, or just a friendly face.

Of course, some states are more progressive than others in providing care for those who seek it. In pursuit of charting the landscape for mental health in America, we at CertaPet analyzed the 50 most populous cities to find out which are the best for mental health treatment.

Methodology

To determine the best and worst cities for mental health care, we identified seven important ranking factors that pertain to the accessibility and cost of mental health care as well as quality of life in each state. Then we assigned weights to these factors, below, and added up the scores for each city. The totals were compared against each other to determine our rankings.

Therapy Session Rate by State
Weight: 2.00

Total Prescription Charges by State
Weight: 1.75

Mandatory Treatment Laws Grade by State (Score)
Weight: 1.00

Criminalization of Mental Illness by State (Score)
Weight: 1.00

Number of Residents per 1 Mental Health Provider by County
Weight: 1.50

Poor Mental Health Days by County
Weight: 1.50

Overall Community Wellbeing
Weight: 1.25

The Best Cities for Mental Health

Denver, CO, is the number one city for mental health, with a commendable score of 40 out of a possible 50. It’s not just close proximity to the serene Rocky Mountains that makes Denver great for mental health, either. The state of Colorado in general boasts a very low average therapy session rate of $115 and total prescription charges of $3,197,004,648. That last figure may seem high, but comparatively, only 7 other cities in our analysis managed to beat it. Additionally, Denver County features one mental health provider per 170 residents, making care not only relatively cheap but also accessible to the masses.

The second best city for mental health is Salt Lake City, UT with a city score of 37.4. Minneapolis, MN is the third best city for mental health with a city score of 36.9. Owing to the metro’s high score are MN state laws that establish when involuntary treatment is appropriate for the severely mentally ill. Minnesota allows the use of court-ordered treatment in the community, contributing to a glowing A+ grade (the best in our analysis) for it’s mandatory treatment legislature. Minnesota is also a leader among states with a low ratio of 1.2 patients who are incarcerated for every 1 that is hospitalized. Although it is important to note that while better than most, Minnesota joins every other state in incarcerating more individuals with severe mental illness than it hospitalizes.

Seattle, WA, and Hartford, CT, tie for third as well with scores of 36.9. Some cities, though, didn’t fare so well in our analysis.

The Worst Cities for Mental Health

Texas fills four spots on our list of the top 10 worst cities for mental health with Dallas, Houston, San Antonio, and Austin all scoring low. Florida follows suit with Jacksonville, Tampa, Orlando, and Miami making the list. Why are the Lonestar State and Sunshine State so far behind their peers in prioritizing mental health?

Well, everything is bigger in Texas, including prescription costs. Texans pay $23,370192,711 annually for prescription medication. The state also has middling mandatory treatment laws and a bad track record of incarcerating nearly 8 individuals with severe mental illness for each one it hospitalizes. With records of the mentally ill being mistreated and even abandoned in American jails, this speaks volumes for Texas.

In Florida, therapy costs $142 per session on average, which is higher than most of the states we analyzed. Furthermore, access to care is throttled by relatively few providers for the population. For example, Miami has only one mental health provider per 590 residents while Tampa only has one per 550 residents. This means care is both expensive and hard to secure compared to other states we analyzed.

The Best Cities for Access to Mental Health Care

While we acknowledge there are many barriers to satisfactory mental health care from insurance coverage to financial wellbeing to the inability to secure a psychiatric service dog, we measured access to mental health care purely by the number of providers available to each city’s residents. 

Surprisingly, we saw a three-way tie between New York, NY, San Francisco, CA, and Portland, OR. Each metro boasts a provider for just 110 residents. In fact, every city in the top 10 has one provider for 200 or less residents. For some perspective, Birmingham, AL has just one provider per 1,200 residents. This geographic disparity in access to mental health care puts unequal pressure on those with mental illnesses who call states like Alabama home.

Next we took a deep dive into another form of mental health care—prescriptions.

The Best Cities for Cost of Prescriptions

Whether suffering from mild depression or schizophrenia, having dependable and consistent access to medication can be life-changing. Unfortunately, mental health medications in America aren’t cheap considering the average American spends $1,200 per year on prescription medications.

Providence, RI, and Washington DC, are by far the most progressive when it comes to fairly pricing prescription medications. Rhode Island and the District of Columbia are the only two states with less than a billion dollars in prescription costs—$595,083,087 and $843,934,957, respectively. The runner up is Portland, OR, with $1,707,642,773.

Final Thoughts

Our analysis has revealed that there is still work to be done to make caring for mental conditions as common as casting a broken bone. Yet, it also showcased several shining examples of progression toward that very goal. 

Regardless of where you live, it’s important to remember that you deserve adequate and appropriate mental health care no matter your condition. And if you believe an emotional support animal or psychiatric service dog might be part of your ideal care plan, we have education and resources that can help you make that determination.

The post The Best & Worst Cities for Mental Health in America appeared first on CertaPet®.

Cow hugging is the latest wellness trend and for good reason: It helps people feel whole. It’s simple to boot, an activity that’s exactly what it sounds like.

While it’s been big in Europe for years, it recently started to make a name for itself in the US, an angus amenity that many animal lovers can’t wait to experience. It provides us with physical and mental health benefits and, naturally, an improved “mooed.”

Cow hugging (or “koe knuffelen”) originated in the Netherlands in the town of Reuver. Somewhere past the cobblestone streets sits a lush countryside, where locals and tourists alike lay with cows for hours, leaning against their bellies, napping in their necks, cooing into their spotted ears. The humans walk away with decreased feelings of stress and increased feelings of positivity. The cows enjoy it too.

Cow Hugging in the Age of Corona

While cow hugging has been a pastime among the Dutch for more than a decade, it’s gained steam in other parts of the world most recently. The pandemic didn’t cause its onset in the US, but it undoubtedly buoyed its popularity; human beings are not meant for social isolation and quarantine set the stage for cow hugging to flourish. In 2020, people started milking it for all it was worth, using cattle connection as a way to circumvent seclusion and a lack of touch.

It’s become so popular that perhaps you know someone who has tried it (or you know someone who knows someone). Perhaps you’ve strode across the greenest fields to try it yourself.

You wouldn’t be alone: People throughout the US have experienced the four-hooved firsthand. And we asked them for the details.

Alexandra Seagal, co-founder and editor-in-chief of Animalso, describes trying cow hugging last year on a whim. “It was really cool being that close to an animal that you don’t get to see much in the city, and the cow I was hugging was very sweet,” she says, though she goes on to concede that she isn’t sure she’d go back, fearing that some of the charm might lay in its novelty.

John Stevenson, a marketing specialist at My GRE Exam Preparation, lives near a farm where cow hugging is routinely offered. He tried it after giving into his curiosity and found that it worked well in reducing stress. “The cows are warm, affectionate, and have slower heartbeats than us, which makes it very soothing as you sit down next to them,” he says. “It was a fun experience and I would love to do it again.”

Dr. Sara Ochoa, DVM, a veterinary writer at We Love Doodles, admits that she was skeptical at first but found the experience powerful. “I was surprised to see how friendly the cows were and how cool it was to bond with them,” she says. “And yes, it was soothing. It is totally different from other calming activities but in a good way.”

Chris Adams, founder at ModestFish, reveals that he and his wife loved it so much that they plan to make it a bi-monthly activity. “It really helps us clear our minds from the day-to-day stress in our lives,” he explains. “I think a lot of it stems from the uniqueness of the situation. It’s something where you have no idea what to expect.”

Dan Morris, from PetNPat, lives in New Zealand, where cow hugging has been around long enough to feel like business as usual. “There’s nothing better than lying down beside one of the calmer, older cows and just being present with her,” he says. “It’s great fun just to sit with and enjoy the cow.”

Scott Kilmer, a car mechanic and father, lauds cow hugging for the impact it had on his child. “Holy cow! What a relief for my little girl,” he writes in the subject line of an email, before explaining that it was the only thing that helped ease his daughter’s stress from months of isolation. “It worked! She didn’t let go of her new friend for the whole hour – a smile on her face and all! We were so happy with the results that we immediately made another booking.”

Whether a one-time splurge or a new favorite activity, the consensus is clear: Cow hugging is udderly worth it.

The Power of the Human/Animal Connection

Cow hugging, at its core, plays on the connection between two species. Humans and animals have always been linked on an innate level: We’ve rode horses for thousands of years, dogs are our best friends, and cats affectionately tolerate us (at least a large portion of the time). We’re even animals ourselves, if you want to get technical.

The human/animal relationship goes well beyond the superficial, the practical, and the useful: Our connection to animals is so intense that it changes our physiology.

According to the Human Animal Bond Research Institute, spending time with an animal can influence blood pressure, heartrate, hormones, and how the body releases and uses vital neurotransmitters.

Among the most important aspects of this connection is oxytocin, which increases in both humans and animals when the two touch. Oxytocin is a chemical deemed the “love hormone” because of its ability to elicit feelings of trust, empathy, and warmth while reducing feelings of angst, fear, and depression.

The main purpose of oxytocin is to bond, acting like Elmer’s Glue for the soul. It bonds beings to each other so potently that it plays a major role in a mother’s ability to instantly connect with her newborn child. This, in part, helps explain why humans feel such a kinship with animals (and vice versa): We’re stuck together through biology and happily so.

There are other benefits of this connection that aren’t quite as understood. It’s hypothesized that the relationship between humans and animals relaxes adrenal hormones, thus reducing heartrate, blood pressure, and the risk of heart disease. It’s also speculated that caring for an animal encourages people to better care for themselves: Animals get us out of bed, out of the house, and out in the sunshine. And, of course, they give us purpose.

The ability for animals to reduce loneliness no doubt plays another role (in both pandemic and non-pandemic times). Humans are “pack persons” and the old adage “people need people” consistently rings true. But sometimes any mammal (or reptile or amphibian or bird) works just as well.

The Benefits of Cow Hugging

The connection between humans and animals is often discussed and studied in relation to pets. So, how exactly does Bessie compete with Benji?

For starters, contact with a cow provides similar benefits as those discussed above: It leads to higher levels of oxytocin, lower stress hormones, and reduced blood pressure.

But there are two assets that make bovines divine for long-lasting perks: Their temperament and their size.

Cows are especially peaceful animals and natural relaxers; they’re akin to Aesop’s tortoise, a slow-and-steady stock. Their large size (the average cow weighs about 1,500 pounds) envelops the human and makes for an ultra-soothing experience. This can lead people to feel more comforted by cows than dogs; the bigger the animal, the larger the impact.

Prairie Conlon, a licensed professional counselor and clinical director of CertaPet, explains that a cow’s size also puts them at the center of the human attention span. She states, “When you step into a pen with any 1,000-pound animal like a horse or cow, you’re just in the moment. And so, it gives you that sense of relief and gives your brain a little break. And sometimes, just that interruption in that constant rumination or worry or anxiety, is enough to begin healing.”

Cows also have slow heartrates, averaging between 48-84 beats per minute, adding to their efficiency. When a person is hugging a cow or laying against them, the cow’s lower heartrate counteracts the higher human heartrate, which fluctuates between 60-100 beats per minute when at rest.

Finally, cows are literally warm and fuzzy: Their average temperature comes in around 101.5⁰ F, several ticks above the human norm of 98.6⁰ F.

Cow hugging, like so many aspects of the human/animal relationship, appears to be symbiotic. Getting scratched behind the ears or stroked alongside the head helps cows relax. Talking to them does as well, most notably when it’s done face-to-face – similar to humans after a year-long pandemic, they aren’t huge fans of Zoom.

How Does Cow Hugging Work?

Jumping a barb-wired fence and running through a meadow in search of a heifer to hug might make for a good story, but it’s not recommended, particularly if you can’t outrun a bull. Rather, cow hugging takes place on farms specifically designed for cattle cuddling.

The cost varies depending on where you go but averages around $75 an hour. The exact process differs too, with some farms requiring a tour or orientation process. Others supply tea, coffee, and – importantly – rubber boots. Some sessions last sixty minutes while others last several hours. Some involve meditation and mindfulness practices.

Cows are equally as variable: The social ones adore the attention while others mosey off after a while, headed toward a shady spot underneath a tree or happy hour at the trough. Some cows may not want to be hugged at all, acting like rebellious teenagers and preferring to be left alone with their grass.

Perhaps the most challenging part about cow hugging is finding a location near you. True to its origins, there are places in the Netherlands that offer this activity, including the Noord Empe Farm, where you can participate in a workshop to learn how to communicate with these fascinating creatures and read their body language. You can find cow cuddling in Switzerland and New Zealand as well.

Stateside, the demand dramatically outpaces the supply. While there are cow hugging events at The Gentle Barn in California, at Mountain Horse Farm in New York, at Krishna Cow Sanctuary in Hawaii, and at Aimee’s Farm Animal Sanctuary in Arizona, they may have waitlists, as locals and tourists hope to see what the furry fuss is all about. Or they may simply be too far away for a road trip.

Those who can’t find cow hugging nearby or can’t book a visit soon enough may benefit from other types of livestock loving.

In Colorado, Broken Shovels Animal Sanctuary sets up regular 90-minute cuddle sessions where guests can snuggle up to lambs, goats, pigs, bunnies, calves, and more.

Up north, Minnesotans have a particular penchant for llamas. Weeping Willows Acres, in Minnetrista, offers visitors a chance to rub elbows with llamas, sheep, mini donkeys, and peacocks. Carlson’s Llovable Llamas, in Waconia, is effectively all llamas, all the time; they even have llama yoga. 

Passing Fad or Here to Stay? 

Cow hugging rose to prominence during a year that was anything but normal. As the world returns to its regularly scheduled programming, there are fads that will surely fade away (like having a wardrobe that consists solely of fantastic elastic), just as there are fads that are here to stay (like working from home, which is well on its way to becoming a traditional office perk).

It remains to be seen the direction cow hugging will saunter toward. However, it certainly has history on its side: Humans and animals have been bonded together seemingly forever, and that bond appears unbending, unbreaking, and unlikely to do anything but strengthen.

Not only that, but cow hugging, as a therapeutic tool, possesses its own staying power.

Prairie Conlon compares the healing ability of cows to that of horses, stating, “I have seen lives change using equine-assisted psychotherapy. This does not involve riding the horse, which is a common misconception. It involves spending time with and reflecting on the animal’s movements and behaviors. I find people are so excited for their equine-assisted psychotherapy session. I can see it being the exact same thing with a cow hugging session.”

In other words, cow hugging is a legit and effective form of self-care, something most everyone everywhere could use a little more of.

Does this mean cuddling calves will displace downward dog as the most popular wellness activity? Or that people will make appointments in meadows instead of massage studios? Can we get #herdmentality to trend on social media until hugging a cow is as normal as going out for a jog?

Maybe…but maybe not.

At best, it’s likely that cow hugging will become a once-in-a-while treat rather than a habitual part of a daily routine. Yet in any case, it’s more than a flash in the pasture.

When it comes down to it, hugging these creatures – cuddling them, petting them, using them as pillows…it all brings people joy. As a result, cows have jumped over the moon and into our hearts. And happiness is something we’ll always be searching for more of…..even if it comes with a side of manure.

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